Established on 1 November 1971, Body Fashions is a heritage lingerie destination built on decades of expertise, elegance, and an unwavering commitment to the art of the perfect fit. For over fifty years, we have been trusted by generations of women to deliver not only exceptional lingerie and swimwear, but an experience defined by care, discretion, and sophistication.

We believe that what you wear beneath your clothing—and to the beach—is the foundation of how you feel. Each piece in our collection is carefully curated to embody refined luxury, combining exquisite fabrics, contemporary design, and superior comfort to enhance and celebrate every silhouette.

At the heart of Body Fashions lies our signature expertise: professional bra fitting. Our highly personalised approach ensures that every client receives an impeccable fit, tailored to her unique shape. Extending beyond our boutique, we proudly offer virtual fittings across South Africa, delivering the same level of precision, attention, and luxury service—wherever you may be.

At Body Fashions, we do not simply sell lingerie—we craft confidence, elegance, and comfort into every experience.

Our Philosophy

• Confidence, Perfected
• Expert Craftsmanship in Fit
• Exceptional Quality
• Modern, Refined Design
• Effortless Comfort
• Accessible Luxury
• A Commitment to You
• Professional Fit

At Body Fashions, we believe that true confidence starts from the inside out. Located at 87, 2nd Avenue Newton Park, opposite Dis_Chem Parking Lot, we have been proudly serving the women of Gqeberha (Port Elizabeth) and beyond with quality intimate apparel and swimwear that celebrates every body.

Whether you’re looking for everyday comfort, something special for a romantic evening, or the perfect swimsuit for your next getaway, we’re here to help you look and feel your absolute best.

Body Fashions was founded with a simple mission: to provide women with access to high-quality lingerie, swimwear, and loungewear that combines style, comfort, and affordability. What started as a passion for fashion has grown into a trusted local destination where women can find everything they need—from trusted brands like  Jockey to our curated selection of satin nightgowns and essential basics.

We understand that every woman is unique, and so are her needs. That’s why we offer a wide range of sizes, styles, and colors to ensure every customer finds her perfect fit.